When it comes to hosting an event, promotional staff are instrumental in engaging your target audience and creating a buzz around your brand. With the right approach you can hire the perfect people who will be able to elevate your business and get a crowd excited. It’s no easy task as it really does take the right sort of person to pull it off, though if you pay attention to the qualities that reputable companies like Gaston Management look for in people, then you shouldn’t have any issues finding the right people at all!
1 – Confidence
There’s no greater tool when it comes to sales and promotion than confidence! People admire and look up to those who beam with self-confidence, which is why this very quality is number 1 on our list of things to look for in people. Someone with great confidence won’t feel shy and they’ll be outgoing when it comes to engaging with new faces regularly – there is of course, a fine line between confidence and arrogance, so make sure that you hire self-assured people who are equally polite.
2 – Attractive
No, we’re not saying that people who aren’t ‘conventionally’ good looking are no good for promotional events – by attractive we mean those who take care of themselves, are evidently hygienic, who smile, are well-dressed and carry themselves properly. It works both ways – you can be gorgeous and unattractive at the same time. If you want someone who your target audience will feel comfortable engaging with then they’ll need to have attractive qualities about them.
3 – Optimistic
No one who’s glass is half empty is ever any good for promotional events. The people who are best suited to this role are those who are enthusiastic and optimistic! So, if they have a tough couple of hours with little interaction or interest from guests, they won’t lose heart – if anything they’ll go above and beyond and ramp up their game to make it work!
4 – Adaptable
The best promotional staff demonstrate high-levels of flexibility and ‘make their own luck’ if you like. In order to achieve the best possible results, you will need to hire people who are confident in any given situation and can make the most of a scenario which may not be in their advantage.
5 – Energetic
Exhibitions and events are long and exhausting, particularly when you’re stood on your feet for an extended period of time with very little going on. Sometimes an event can be rather slow, which is why you need promotional staff with buckets of energy so that they can create a buzz and a bit of excitement when things begin to go a little stale. In addition to that, you’ll need staff who won’t lose focus when they’re feeling a little tired but buzz off the energy and take full advantage of every opportunity that they can!